'Primary Plus' was launched under the banner of Primary Plus Publications (India) Pvt. Ltd. in 2004, under the dynamic and farsighted leadership of Mr. Manbir Bedi, in association with Pearson Longman worldwide so as to provide a reading material which would be very conducive for young impressionable minds. It was long felt that in the present day world we are swarmed with newspapers, magazines, periodicals and an avalanche of print media, which are basically for the adults. There is an absolute dearth of reading material for children and as such they are naturally drawn towards whatever reading material is available at hand. This might not be very discernible to them and thus may be just a simple wastage of time and energy or it may present them with such material, which might not be very conductive for their young impressionable minds.

Realizing this void and in an effort to provide children with good education material, Primary Plus was started as a thinking magazine on a fortnightly basis for two different age groups